Kickstart the Passion, Ride Sooner, Ride Safer
To say that this project excited us would be an understatement. As parents, we understood the joy that children's electric bikes could bring. This connection fueled our creativity as we developed the brand identity and visual assets. Our personal investment ensured that every detail was crafted with care and enthusiasm, reflecting the excitement and joy these incredible machines would undoubtedly deliver.
What did we do?
What role did OneSixEight Productions play in this project?
Branding & Story
We collaborated with the Superbolt team to establish a distinct brand identity for their product, separating it from their other bike lines. This process included creating comprehensive branding assets and crafting precise brand messaging. Using a problem-solution-result framework, we meticulously developed a compelling brand narrative. This narrative became the foundation for the product launch, website development, and overall marketing strategy.
Website Design
Once the branding was finalized, we moved on to creating a website that truly showcased Superbolt's unique identity. We ensured the website design aligned with Superbolt's ethos and values, offering a seamless user experience and engaging visual narrative. By understanding the audience's needs and desires, we crafted a captivating online platform that effectively communicates Superbolt's offerings and drives engagement.
Please be advised that the content of this website may have evolved since its initial creation. Customers retain full autonomy to modify their own websites, and not all alterations necessarily reflect the direction or work of OneSixEight Productions.
Website created using:
Photography
To support the web design, we collaborated with Superbolt on a photography project to capture the brand's essence. We focused on dynamic action shots and captivating product images that aligned with Superbolt's identity. These visuals not only enhanced the website's storytelling but also provided potential buyers with confidence and increased brand and product credibility.
Videography
Working with the Superbolt team, we created an exciting commercial that played a key role in their brand launch and website. Over three days in various Florida locations, we coordinated talent, secured sponsorships, and carefully filmed and edited the footage. The result was a high-quality video that not only captured the energy of the brand but also gave potential customers confidence in Superbolt's offerings and reinforced the brand's credibility.
Additional video assets
