60 Minutes. 60 days of content.
60 for 60 ™
Give us 60 minutes of your time and walk away with approximately 60 days of content, shaped from your actual words, experience, and point of view.
Who it's for
You already know what your audience needs to hear.
You do not need to be an influencer or call yourself a thought leader. If trust in your expertise helps your business grow, 60for60 was built for you.
You bring a relevant topic and the expertise you’ve earned. We guide the on-camera conversation, help you get comfortable, and coach you when needed.
The result is polished, useful content that sounds like you because it comes from your actual thinking and your actual words.
01
Busy Business Owners
02
Executives
03
Entrepreneurs
04
Professionals
05
Subject-Matter Experts
06
Thought Leaders
One Session. Loads of content.
What you can expect
60 for 60 ™
Bring a relevant topic and your expertise. In one guided 60-minute studio session, we’ll help you share what you know clearly and comfortably. From that conversation, we create approximately 60 days of content shaped from your actual words, thinking, and point of view.
Your Investment
$1,750
What’s included
- 5-15 Captioned Vertical Reels
- 10–15 Short-Form Written Posts*
- 10–15 Medium-Form Written Posts*
- 1 Long-Form Article or Blog Post*
- Optional Add-On - Research Support**
* Written deliverables include copy only. Supporting photography, graphics, and other imagery are not included.
** Optional research support can help identify real questions your audience is asking across search engines and large language models, allowing us to focus your session on topics people want answered.
All content is delivered digitally, including downloadable video files. Social media publishing is not included.
As the world becomes more artificial, human connection becomes more valuable.
Derrick Boatwright
Frequently asked questions
You Might Be Thinking...
Here are some of the most common questions we hear, along with how we respond.
We developed 60 for 60™ after recognizing a common challenge. Business owners, entrepreneurs, and thought leaders often struggle to decide what they should post on social media. More importantly, they rarely have time to sit down and think about it.
60 for 60 is designed to make the most of a busy professional’s time. With just 60 minutes of your input, we can create approximately 60 days of social media content for you to take back and use across your channels.
Not necessarily. The name refers to approximately 60 days of content when posting two to three times per week, not 60 individual deliverables.
Every session is different. Some conversations produce more strong material than others, so we do not promise a fixed number of deliverables. We let the quality and substance of the session determine what ultimately gets created.
You simply need to be prepared to talk about topics that are relevant to your business, industry, or expertise.
We also recommend adding our optional research support. This allows us to shape the questions around what people are actually searching for and help you frame your responses in ways that connect with what your audience already wants to know.
That is completely normal. We guide the conversation, provide professional coaching as needed, and help you become more comfortable throughout the session.
Most people do not love seeing themselves on camera at first. However, our clients often make noticeable progress over the course of just a few sessions.
We love the saying, “If you look back at your first version and love it, you waited too long to get started.”
Yes. The content is shaped from your actual words, thinking, experience, and point of view. We help organize and refine what you share while preserving the voice and perspective that make it yours.
Every session is different, but a typical 60 for 60 session may produce:
- 5–15 captioned vertical reels
- 10–15 short-form written posts
- 10–15 medium-form written posts
- One long-form article or blog post
These quantities are provided as a general expectation, not a guarantee. The quality and substance of the session determine the final deliverables.
No. Short-form posts, medium-form posts, and long-form content include written copy only. Supporting photography, graphics, and other imagery are not included.
60 for 60™ is designed for busy business owners, executives, entrepreneurs, professionals, subject-matter experts, and others whose businesses benefit when people understand and trust their expertise.
You do not need to consider yourself a thought leader or content creator. You simply need to have knowledge and experience worth sharing.
The standard 60 for 60™ package is priced for sessions recorded at our studio. We can bring the session to your location, but additional travel fees will apply and vary based on where the session takes place.
Our typical turnaround time is five to seven business days following your session.
Publishing and social media management are not included in the $1,750 package. However, we offer additional solutions to help clients publish their content and manage their social channels. We would be happy to discuss those options with you.
The investment is $1,750 per session. This includes your guided studio session and the content created from that conversation. Optional research support and any services outside the listed deliverables may require an additional investment.